As we have already set it before, the Olympic Games 2012 will become the most digital games of the history and so it was. According to a social research done, London Olympic Games 2012 has ended with an audience record thanks to the enhanced experience offered by new digital supports.
New digital media has contributed to attract global public as never before. Young people aged between 16 and 34 years-old have had a great interest in the Olympic Games, this is due thanks to “The Hub”, a platform that has integrated athletes and followers in the social network such as Twitter, Facebook, Youtube or Foursquare.
It is true that we will have to wait another four years for next edition, but we will do it with good sensations left by these incredible Olympic Games. Moreover, in Energy Sistem we are pleased to have the visit of the Olympic medalist Vanesa Amorós Quiles, player at the Spanish Handball Team and winner of a bronze medal in London 2012.
This visit has given us a good feeling to face our work day full energy. Thank you a lot Vanesa and thanks to every athlete that has offer us great moments on these Olympic Games which are part of the history.