Needless to hear from a famous laboratory or a big scientist what watching our relatives or dear ones photos, unforgettable trips or our childhood produce in our brain… You have just to check how an old person eyes start getting wet or body language when all memories come back to their mind.

The brain is divided into two cerebral hemispheres: one has progressed by watching the world in small moments and the other one captures the whole moment, as if it was a big picture.

The interaction between both sides is lost over the years. The great challenge of these days technology is to reproduce this picture, because just a printed or digital photo can be used to activate first hemisphere.

We can store everything in our brain by training and then remember many small moments and past details. This is where we can not erase all memories produced by those photo albums or videos. In other words, we cannot renounce to the power of images. Whether we like it or not, our eyes force the brain to etch everything they seen. After that, our memories are stored progressively, so that the more exposure the more present will be in our memory.

Therefore, it can be said that the sight is the most perfect and evolved human sense. Our memory and memories are made by photo images. And technology tries to replace humans with electronic devices as real as possible with the aim of re-create what our brain perceive.

In laboratories, image impact is verified in all cognitive processes, not only in young people or teenagers, but also in old people. Latest scientific researches clarify that the image is a powerful permanent instrument that reinforces the duration of the memory. Without an image it is really hard to store something in the memory during long-term. And there is no happiness without long-term memory.

Therefore, we want to invite you to watch your photo albums and home videos with your dear ones. Besides, they are an excellent way to enjoy with your friends and family, activating –at the same time– different parts of the brain.

Written by Andrés Piñate (Product Manager)

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