Energy Sistem to the rhythm of rap in its new campaign

Energy Sistem devised its new campaign and didn't hesitate to explore the parks, streets, and alleys of city neighborhoods to find a new exponent of street style and connect , even more so, with its main target: young people.

It was clear then that they had to bet on a sure thing, a young man with an online presence and a large number of followers. Combining these two concepts, one name stood out: Porta. And so, The Barcelona rapper became the image of Energy Sistem for the coming months.

In 2006, Porta revolutionized the internet with the release of his first solo demo, "No es cuestión de edades." It wasn't a matter of age, but of time, that made his name one of the most searched on the internet and that all hip-hop and rap fans fell in love with his rhymes and lyrics. It was they, the fans, who led Porta to become the first new Spanish artist to surpass one million views on his MySpace profile.

Following the success of his first demos, his first album, "En boca de tantos" (2007), was released, which quickly became a Gold Record under the Universal label. Two years later, Porta released "Trastorno Bipolar", an album that led to successful concerts, including the one he gave on May 29th at the iconic Luna Park in Buenos Aires, to a sold-out crowd in front of 7,000 people. Now Porta is releasing his highly anticipated new single, "Sé tú mismo", which will provide the soundtrack to the Energy Sistem campaign .

The campaign, called "Energy Versus," aims not only to strengthen brand awareness and positioning, but also to reinforce the launch of Energy Sistem's new "Music Box" headphone and portable music product lines. These two comprehensive lines, aimed at younger customers, stand out for their design and versatility.

The campaign makes a strong commitment to digital content. Highlights include the creation of a microsite, exclusive content for Facebook, Porta's social media posts, and online advertising on Facebook, YouTube, and other targeted platforms. A comprehensive online media plan is in place to take the "Energy versus" campaign to the next level.