Koke joins our team!

It's official! Atlético de Madrid midfielder Koke Resurrección is joining our team to become the face of Energy Sistem and sponsor our most important launch: the Energy Phone Pro 4G .

Last Friday the campaign was presented in Madrid with a press conference attended by the Madrid player. The main general and specialized media outlets. Expectations were high , as evidenced by the impact the news had on the most important media outlets : Koke and Energy Sistem were featured in the evening news on TVE, Telecinco, Antena 3, La Sexta, and Cuatro , as well as in major sports media outlets such as AS, Marca, and Mundo Deportivo , among others.

http://www.abc.es/atletico-madrid/abci-koke-madrid-no-eliminado-rivales-campeones-nosotros-si-201605202008_noticia.html

We will keep you informed!

We chose Koke as the star of our summer campaign because he embodies Energy Sistem 's values: naturalness, tenacity, enthusiasm and passion for what we do, optimism, and teamwork.

For this reason, and because he's the Spanish player with the most assists , there's no one better than him to present "the first smartphone with #EnergyLifeAssistant."

In this way, we want to offer anyone the chance to get an Energy Phone Pro 4G with their own Non-Virtual Assistant as a gift . A person who, for a day, will do for them what Koke does for his teammates: assisting them, encouraging them, energizing them, and helping them enjoy life more.

Customers can participate by visiting the microsite http://www.energylifeassistant.com/ , where they must register and choose from several options what they would like an #EnergyLifeAssistant to do for them. Sounds good, right? :)

We're confident the campaign will be a huge success, as the Madrid-born footballer is enjoying a great career: this Saturday he'll be playing in the Champions League final with his team and has been selected for the Spanish national team for the European Championship . Therefore, we're confident our partnership with Koke will be instrumental in raising the brand's profile among customers, and we invite you to be part of this campaign and join the "Kokemania."

Below, you can see the campaign's impact on some media outlets, as well as the first promotional video:

http://www.rtve.es/deportes/20160520/koke-espero-madrid-ganamos-bernabeu-0-1/1351980.shtml
http://www.mundodeportivo.com/futbol/atletico-madrid/20160520/401931792993/atletico-real-madrid-champions-koke.html