"Potra Salvaje" or how TikTok has revolutionized the music industry

Isabel Aaiún, the latest viral TikTok artist

If Isabel Aaiún had been told that three years after releasing " Potra salvaje ," her song would achieve millions of views and become one of the most listened to songs in Spain, she probably wouldn't have believed it. But that's the magic of TikTok .

This case might seem surprising if it weren't the umpteenth time an emerging, little-known singer has achieved prominence thanks to the virality of TikTok . In a market as saturated as the music industry, the Chinese social network has become the key for those looking to break into the music industry.

Tiktok, a new paradigm in music industry

A few years ago , you had to be part of a major record label to succeed in the music market. Today, top producers work from their bedrooms . TikTok has proven to be a powerful tool, capable of turning a 15-second clip into an international hit.

This new scenario has caused a shift in mentality among artists and composers. They no longer just make music; they now create content . If this content is effective, the song can go viral, and with virality comes calls, record labels, contracts, and fame.

And how do you achieve this? Well, the first thing is to turn the songwriting process on its head . Beyond lyrics and harmony, several questions now arise, such as: Is the melody catchy? Does it have an engaging chorus? Is it danceable? Does it serve as a trend-setter? If the answer is yes, then a potential hit is brewing.

Reinventing music with a mobile phone and a good idea

It's not just about the music anymore, we're talking about a much more comprehensive product . Now, a less-worked song can become a worldwide hit if accompanied by a dance, turns into a meme or a challenge .

But There is a long way from saying to doing. No matter how many success stories we know, The reality is that it is extremely complicated for someone completely unrelated to the music scene rose to fame thanks to TikTok. It's another thing to be famous and have millions of followers. In this case, collaborations with others Known profiles can become a win-win for everyone participants .

The influencer Lola Lolita , who became famous after posting dances on TikTok and has collaborated with great artists, he explained on the program El Anthill that the record companies themselves are the ones who get in touch with her to promote new songs . Shakira, Maluma, Emilia Mernes, María Becerra… World stars who have replaced the classics promotions for a 15-second dance in your living room.

AND You might be wondering, why? Well, if you're not familiar with this whole world of social media, social, it is normal that it seems a little strange, but the process is simple . publishes a preview accompanied by a dance, more users recreate it and the The clip goes viral . This spread increases the number of potential listeners. - all this before publishing the song - and plays are guaranteed.

The Lil Nas X Case: From His Bedroom to the Billboard Awards

He The charm of TikTok lies in how an unknown artist can create a hit. viral overnight. If not, just ask Lil Nas X. In In 2018, the rapper bought a beat for $30 on a website called BeatStars and wrote a funny lyric. Later, he began to use the theme as base for memes that achieved thousands of views.

Shortly after, influencer Nice Michael, then 21, asked if he could use his SoundCloud song to make a TikTok video, where he had 123,000 followers. His idea was to use a drop to transform from a simple sweatshirt into a cowboy. The idea became a trend, and with it, the song.

This success led the rapper to ally with Billy Ray Cyrus , one of the greatest country music stars. Thus, the Old Town Road remix surpassed 140 million streams in its first week, breaking the record for Drake with 'In my feelings' , another song that became a challenge viral on TikTok.

He Lil Nas X's case is not the only one. Doja Cat, Roddy Rich and Benee - by to name a few names - they also went from uploading songs to their profile to do it on Spotify so that millions of listeners can hear them today. But the The magic of TikTok isn't just in the hands of new artists.

The return of the classics

Does A few years ago we thought that bell-bottoms had been eradicated. definitely from the face of the earth and today we find them in any clothing store. Once again, fashions always come back and classics cannot be resisted.

He The power of TikTok is not reserved only for current or emerging artists, He is also capable of turning an old song into a hit . Careless Whisper, Put Your Head on My Shoulder or Rasputin are just some of the cases clearer in which songs that seemed forgotten sneak into the playlists for the youngest . But how is this possible?

It's easy: classics are reinvented. A remix, a challenge, or a meme can be the catapult that takes an old tune to the top of the charts . A mix of nostalgia and freshness that appeals to those who yearn for the past as well as those looking for the latest. So don't be surprised if you see some kid humming "September" or "Running Up That Hill."

The music of the future, what now?

No We know how many years of life TikTok has left, what is evident is that the music creation process will never be the same again . We are in a transformative stage for music where platforms like this have allowed an unprecedented democratization of the industry.

Besides, Artificial intelligence promises to erase the barriers between artist and consumer. Thanks to it, people outside the music scene will become producers capable of reaching massive audiences with just one creative idea and the right tools.

As you can see, TikTok is just the beginning of a future full of possibilities where creativity and innovation will continue to be the pillars of musical creation. Do you have your headphones or speakers ready to listen to these songs? Are you ready to be part of this new era?