The Stage by Energy Sistem: Let's make Christmas a musical moment

The Stage by Energy Sistem: hagamos de la Navidad un momento musical
Christmas, that time of year when we all have something in common: we travel to reunite with family, we dress up in our best clothes, we spend more time outdoors enjoying the city decorations, we take advantage of the opportunity to write down those treats we've been eyeing in our letters, and we set a New Year's resolution to exercise more.

The Stage by Energy Sistem is our commitment to Spanish talent, connecting with users and accompanying them in their daily lives by providing music at every moment. Five moments: Travel, Style, Urban, Smart, and Sport, sponsored by five leading artists in their categories.
The Stage is the visual way for music to accompany us this Christmas, and to make it visible, we've launched a powerful media plan with more than 51 million views to reach users at each of these five moments:

Online television
Online television is booming. It's becoming more common to choose what to watch and when. The major audiovisual content groups are aware of this and are therefore offering on-demand television. We want to be part of this and have a preroll video that will be shown on the A3 Media group before the episode the user has selected begins.

Music Platforms
If we're music, we have to be on the main music consumption platforms. That's why our song " I Hear Music Everywhere" is present on YouTube, through campaign video previews on related channels, and on Spotify, with sponsorship of 30-minute ad-free music sessions.

Social networks
Social media, the most immediate form of communication with users. This time, we've implemented a powerful media plan on Facebook and Instagram to reach users with images and videos, not only on our own channels but also reaching new users through well-known profiles such as Play Ground and the Hearst Group's publications: Elle, Squire, and Harper's Bazaar, among other leading channels in the sports segment.

Communication groups
And to further expand our presence and reach the maximum number of users possible, we are also present in the main national media outlets with advertising formats that promote the visibility of the piece and traffic to the channel.
A comprehensive media plan to achieve more than 51,000,000 million views to fill your Christmas with music.

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