The world of branding is full of images that evoke moods, ways of thinking, or attitudes. Years ago, the creative work we saw on billboards, banners, or in media advertising featured product images with a highly visual component . The accompanying text reinforced the message the advertising campaign wanted to convey. Today, the evolution of brands has led us to a situation where images and words go hand in hand.
In a parallel with the advertising trend, our story mirrors this evolution of graphic communication. From image-only graphic creations a few years ago, in recent months we've adopted a new brand color palette in which a diversity of tones is fully established. From this point, we've taken the next step: the perfect union of image, color, and words.
The connection to this new path is driven by the evolving use of audio products. As a specialist brand in the sector, we have highlighted a consumer trend based on engaging the public with the experience, in line with the product's technical features.
In this way, we've developed an evolution of the different product families within their own semantic fields. This is a new style of communicating audio devices through words associated with their use. It's a new way to connect with every moment you listen to music.
These products represent the first steps we're taking in the WORDS campaign. Consumer trends will guide us in the next steps to continue developing new words associated with Energy Sistem product families. Every moment of musical experience has a word that defines it.
In a parallel with the advertising trend, our story mirrors this evolution of graphic communication. From image-only graphic creations a few years ago, in recent months we've adopted a new brand color palette in which a diversity of tones is fully established. From this point, we've taken the next step: the perfect union of image, color, and words.
The connection to this new path is driven by the evolving use of audio products. As a specialist brand in the sector, we have highlighted a consumer trend based on engaging the public with the experience, in line with the product's technical features.
In this way, we've developed an evolution of the different product families within their own semantic fields. This is a new style of communicating audio devices through words associated with their use. It's a new way to connect with every moment you listen to music.
- The TRAVEL moment is synonymous with the joy of traveling. Exploring new territories; living every moment; or experiencing the sensation of returning to a familiar place and discovering new experiences. These are the connections we've focused on in the Travel 7 ANC Headphones . The perfect accessory for enjoying your travels.
- Within the SMART category, Amazon Alexa technology reigns supreme in home consumption. That's why we wanted to give prominence to the Smart Speaker family as representatives of this union.
- Big machines. Big sounds. The size of our towers matches the power you can play through them. Towers are one of the most versatile options for adding a touch of sound to your home, as they're also a decorative piece that can be placed anywhere.
- The consumption of sports-focused audio devices is constantly growing. That's why we wanted to highlight the latest Earphones BT Running 2 Neon headphones. to increase the heart rate with each song.
- Likewise, True Wireless headphones They represent one of the latest trends. The need to be constantly on the move leads us to seek greater comfort so we can enjoy music whenever we want. The Earphones Urban 4 True Wireless headphones embody this spirit of constant freedom.
- Frame Speakers with built-in speakers They're our biggest commitment within the Home Audio category. This combination of art and music is a must-have for the brand, and that's why we wanted to highlight it with the Frame Speaker East Beach model, in collaboration with artist Antonyo Marest.
- Finally, the lifestyle essence is also present in the portable speaker ranges. The Fabric Box devices, in particular, fit perfectly with the most popular tones in fashion.
These products represent the first steps we're taking in the WORDS campaign. Consumer trends will guide us in the next steps to continue developing new words associated with Energy Sistem product families. Every moment of musical experience has a word that defines it.
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